Tuesday, November 10, 2009

The First Coffee Newspaper Advertisement

The first newspaper advertisement for coffee appeared, May 26, 1657, in the Publick Adviser of London, one of the first weekly pamphlets. The name of this publication was erroneously given as the Publick Advertiser by an early writer on coffee, and the error has been copied by succeeding writers. The first newspaper advertisement was contained in the issue of the Publick Adviser for the week of May 19 to May 26, and read:

In Bartholomew Lane on the back side of the Old Exchange, the drink called Coffee, (which is a very wholsom and Physical drink, having many excellent vertues, closes the Orifice of the Stomack, fortifies the heat within, helpeth Digestion, quickneth the Spirits, maketh the heart lightsom, is good against Eye-sores, Coughs, or Colds, Rhumes, Consumptions, Head-ach, Dropsie, Gout, Scurvy, Kings Evil, and many others is to be sold both in the morning, and at three of the clock in the afternoon).

Chocolate was also advertised for sale in London this same year. The issue of the Publick Adviser for June 16, 1657, contained this announcement:

In Bishopgate Street, in Queen's Head Alley, at a Frenchman's house is an excellent West India drink called chocolate, to be sold, where you may have it ready at any time, and also unmade at reasonable rates.

Tea was first sold publicly at Garraway's (or Garway's) in 1657.